DC HBCU Alumni Alliance
Revamping the DCHBCUAA Brand & Website
The Washington, DC Metro HBCU Alumni Alliance, Inc., is a non-profit community-based organization that collaborates to strengthen communities in the DMV area through impactful programs that support underserved students interested in attending HBCUs.
Role: Senior Front-End Developer
Scope: Front-End Development, Email Development, Mobile Optimization
Objective: To enhance The DCHBCUAA’s digital platform through personalized user experiences, increased engagement, and mobile-first design, enabling users to better achieve their wellness goals.
Services Provided
The Challenge
Before the redesign, the DCHBCU Alumni Alliance website and branding faced significant challenges that hindered user engagement and overall functionality.
- Slow Load Times & Poor Performance
- Difficult Navigation
- Difficulty updating content and managing events.
- Branding Inconsistencies
- Low Engagement & Limited Reach
The Solution
We transformed branding and website to enhance performance, user experience, and engagement. The redesign prioritized speed, accessibility, and clear pathways for donations, scholarships, and HBCU resources, ensuring users could easily navigate and connect with the DCHBCU Alumni Alliance’s mission.
- Designed a modern, mobile-friendly website for better user experience.
- Rebranded with a refreshed logo and cohesive visual identity.
- Integrated an easy-to-use CMS for content updates and event management.
- Enhanced Navigation & UX
- Security & Infrastructure Upgrades
Transformation
Before
After
Technology used:
Front-End
- Custom WordPress Theme
- HTML5
- CSS3
- JavaScript
- Bootstrap
Back-End
- PHP
- MYSQL
- API intergration
Design & Prototyping
- Figma
- Adobe Creative Cloud
Email & Engagement Tools
- MailChimp
- Google Analytics
Results
$100K
The DCHBCUAA chapters have collectively raised $100, 000 in scholarships through its alumni affiliate support.
30%
Increased User Engagement: Personalized email campaigns contributed to a 30% increase in user retention, as users received regular updates that kept them engaged with their wellness journey
DC HBCUAA PARTNERS
The DCBCUAA is a network of HBCU graduates from across the nation who may reside in the Washington, D.C. metro area. These alumni were strengthened by the established partnerships in their communities, nationally and globally.
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