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Brian Cherry

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Creative Director & Fullstack Developer

With over 25 years of experience at the intersection of design, technology, and strategy, I help brands move from ideas to immersive, high-impact digital experiences.

I founded Cherry Fresh Designs, a Philadelphia-based creative agency serving nonprofits, startups, and Fortune 500 companies. Whether I’m building accessible front-end systems, leading UI/UX design for multi-platform products, or delivering full-scale brand transformations, my focus is simple: create work that connects, converts, and endures.

From coding responsive eCommerce interfaces to leading accessibility overhauls at companies like Nutrisystem, Comcast, and eBay, I’ve built a career blending creative vision with technical precision. My tools of choice range from React, Laravel, and WordPress to Figma, Adobe CC, and AI-driven workflows. But what sets me apart isn’t just skill, it’s strategy.

I believe great digital experiences start with clarity and empathy. That’s why every project I lead begins with understanding your goals, your users, and your brand’s unique voice. Then, I built from there, pixel by pixel, line by line.

What I Do Best

Bridging design, code, and strategy to build digital experiences that perform.

High-impact interfaces built with Figma, informed by research, and optimized for accessibility.

I design and build end-to-end web solutions that are scalable, secure, and performance-driven. On the back-end, I use PHP, Laravel, and MySQL to develop custom logic, RESTful APIs, and dynamic database-driven features using JSON for structured data exchange. On the front-end, I implement modern, responsive interfaces using HTML5, CSS3, JavaScript, and frameworks like Vue.js and React.

Whether integrating third-party services, building custom WordPress themes, or optimizing queries for faster load times, I focus on code that’s clean, modular, and maintainable. I’ve delivered full-stack systems for nonprofits, civic initiatives, e-commerce brands, and Fortune 500 clients—bridging business goals with technical execution.

Strategic visual systems and storytelling that align with business goals and user needs.

 

Responsive, WCAG-compliant emails built with Braze, MJML, and integrated into major CRM platforms.

I build high-converting e-commerce platforms and sales funnels designed to engage, convert, and retain customers. From startups to enterprise-scale solutions, I’ve worked with platforms including WooCommerce, Shopify, ClickFunnels, Adobe Commerce (Magento), Oracle Commerce, and Aimeos.

I design seamless product flows and checkout experiences optimized for speed, accessibility, and mobile-first behavior. I integrate modern payment gateways (Apple Pay, PayPal, Google Pay), and implement conversion tracking, A/B testing, and SEO enhancements to improve performance at every step of the customer journey.

Whether launching a storefront or scaling a global commerce system, I align visual design with data-driven strategy to increase customer engagement and maximize ROI.

I build inclusive digital experiences that meet and exceed WCAG 2.1 standards, ensuring content is usable by all audiences—including those using assistive technologies. I’ve led accessibility remediation efforts across websites, emails, and applications, using tools like JAWS, NVDA, VoiceOver, Axe, WAVE, and Lighthouse.

From semantic HTML and ARIA roles to keyboard navigation, color contrast, and screen reader testing, I integrate accessibility from the ground up—not as an afterthought. My work has helped companies avoid legal risk, improve usability, and earn trust with broader audiences.

Whether it’s proactive accessibility consulting or retrofitting legacy systems for compliance, I focus on clarity, usability, and equity—because great design is accessible design.

I organize content for clarity, scalability, and discoverability—whether structuring a new website or refining an existing one. I use information architecture principles to create clean content hierarchies, intuitive navigation systems, and user-first layouts that support both engagement and growth.

On the SEO front, I implement technical and on-page strategies—from metadata, schema markup, and performance optimization to keyword-focused copy, alt text, and accessible heading structures. I also conduct content audits, fix indexing issues, and improve Core Web Vitals using tools like Google Search Console, Lighthouse, and Yoast SEO.

The result? Sites that are easy to navigate, rank higher in search, and support measurable content goals—from conversion to visibility.

I craft cinematic, on-brand motion graphics and AI-generated visuals that elevate storytelling, enhance campaigns, and deepen user engagement. Whether it’s a social promo, explainer video, brand intro, or animated UI, I blend After Effects, Premiere Pro, Figma Smart Animate, and Lottie to deliver clean, dynamic visuals that move with purpose.

On the AI side, I integrate tools like Midjourney, Runway, and Figma AI to generate custom imagery, background replacements, and conceptual visuals—especially valuable when high-quality, diverse stock content doesn’t exist. I also use AI to prototype visual narratives, reduce production time, and scale creative outputs efficiently.

From social media to web, events, and e-commerce, my work turns static content into scroll-stopping digital experiences.

Some of the Technologies I know

With the extensive range of technologies in my development stack, I can provide effective digital solutions for all your business challenges.

A bit about my experience

I connect creative strategy and front-end code to build lead-generating digital experiences that perform.

Design

With a BFA in Graphic Design and an MFA in Interaction & UI/UX Design, I blend aesthetics with usability to craft engaging digital experiences that resonate and perform.

Code

It all started with Flash and a few questionable gradients. 15+ years later, I’m building everything from sleek landing pages to full-stack applications using Java, PHP, Laravel, Vue.js, React, and WordPress. I integrate APIs like second nature and write code that (usually) behaves on the first try.

Strategy

From user flows to lead generation funnels, I think beyond visuals to deliver solutions that engage, convert, and scale.

Tell us about your job at Cherry Fresh Designs

I support and lead our creative efforts to ensure we deliver thoughtful and unique solutions, I’m a design communicator. Forming and articulating creative ideas to connect our team to the needs of our clients is more of my focus than pushing pixels (though I make many pixels). As the team’s founder, it’s also my responsibility to expand our circle of influence and introduce us to more opportunities. So, this means I’m wearing fewer shirts with hoods and showing my face more.

Which of Cherry Fresh Designs' values do you associate with most and why?

Design with Intention is our reminder that what we do has a real impact, and we should take pride in it. You can take this in different ways, but at its core, it’s about caring deeply for our work because our partners do, too. They’re mission-driven, sometimes tackling life-or-death stakes, and they trust us to help them reach their goals. For me, it’s the guiding value of Cherry Fresh Designs.

What are the causes you care most about?

As a Philadelphia native, I am committed to my professional endeavors and deeply involved in my community. We do much of the work at Cherry Fresh Designs with local government and non-profit organizations. I dedicate my free time to mentoring youth and volunteering in community service projects. As a Founding Board Member of the Philadelphia HBCU Alumni Alliance, I advocate for underserved youth to see the world outside their neighborhood by attendig HBCUs.

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Partner with us to bring your vision to life. Whether you need stunning designs, a powerful online presence, or strategic marketing solutions, we’re here to help you stand out.

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