The Washington, DC Metro HBCU Alumni Alliance, Inc., is a non-profit community-based organization that collaborates to strengthen communities in the DMV area through impactful programs that support underserved students interested in attending HBCUs.
Role: Senior Front-End Developer
Scope: Front-End Development, Email Development, Mobile Optimization
Objective: To enhance The DCHBCUAA’s digital platform through personalized user experiences, increased engagement, and mobile-first design, enabling users to better achieve their wellness goals.
Before the redesign, the DCHBCU Alumni Alliance website and branding faced significant challenges that hindered user engagement and overall functionality.
We transformed branding and website to enhance performance, user experience, and engagement. The redesign prioritized speed, accessibility, and clear pathways for donations, scholarships, and HBCU resources, ensuring users could easily navigate and connect with the DCHBCU Alumni Alliance’s mission.
The DCHBCUAA chapters have collectively raised $100, 000 in scholarships through its alumni affiliate support.
Increased User Engagement: Personalized email campaigns contributed to a 30% increase in user retention, as users received regular updates that kept them engaged with their wellness journey
The DCBCUAA is a network of HBCU graduates from across the nation who may reside in the Washington, D.C. metro area. These alumni were strengthened by the established partnerships in their communities, nationally and globally.
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