The National Hampton Alumni Association, Inc.- Philly Chapter is a local chapter of NHAA, Inc. that represents alumni of Hampton University in Philadelphia. The chapter has a rich legacy of supporting education, community engagement, and networking among its members. Founded in 1920, it faced the challenge of revitalizing its brand and engaging older and younger alumni while expanding its impact in the Philadelphia community.
The National Hampton Alumni Association, Inc. – Philadelphia Chapter needed a rebrand and website redesign to strengthen its online presence, engage members, and streamline operations.
The goal was to create a unified and modern brand identity, improve accessibility and usability, and introduce features that foster ongoing member involvement, including virtual meetings, recurring donations, membership dues payments, and event registration.
Before
After
The rebranded and redesigned website for the National Hampton Alumni Association, Inc. – Philadelphia Chapter successfully addressed the identified challenges, resulting in a cohesive brand identity and an improved user experience. The updated site now serves as a central hub for alumni engagement, supporting the chapter’s mission and strengthening the community it serves. With a more robust online presence, enhanced accessibility, and interactive features, the chapter is well-positioned for growth and increased member involvement.
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