Crafted a brand that resonates with and engages the diverse youth population in Philadelphia.
YEAH Philly is a dynamic nonprofit organization in Philadelphia dedicated to empowering young people through arts and education. The organization offers art workshops, mentorship, and academic support programs to inspire creativity and academic success among Philadelphia’s youth. YEAH Philly is looking to develop a branding strategy that effectively communicates its mission, engages with the target audience, and fosters growth and sustainability.
Developing a branding plan for YEAH Philly to explain its mission, connect with young people, and ensure it can grow and last a long time.
The answer was to create a targeted multi-tactical media approach to build brand awareness. This included collateral materials, social media, print, mocking up merch for the youth to learn apparel design and a total revamp of how they communicated with the Youth of Philadelphia. These solutions focus on youth involvement, compelling storytelling, a robust digital presence, and diversified funding and partnerships to enhance YEAH Philly’s branding efforts and support its mission and long-term growth. Customizing these solutions to fit the organization’s unique context and needs is crucial for success.
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