From a website-builder presence to a custom-designed WordPress and WooCommerce platform supporting athletic merchandise, training services, and business-aligned inventory workflows.
The Focus Is Betterment
Athletic Apparel, Fitness & Lifestyle
UX/UI Design, WordPress & WooCommerce Development
Figma, PHP, WooCommerce, Stripe, ShipStation, Mailchimp
tfib.shop
Cherry Fresh Designs partnered with The Focus Is Betterment (TFIB), a Philadelphia-based athletic apparel and fitness brand, to redesign and develop its online presence. Starting with UX/UI design in Figma, we transformed its original GoDaddy Website Builder site into a customized WordPress and WooCommerce experience that connects merchandise, coaching services, and everyday commerce management.
TFIB needed a flexible storefront capable of presenting apparel, independently merchandised releases, and training services. The underlying commerce experience also had to support size-level inventory, payment processing, shipping requirements, and the way the client purchases and fulfills merchandise.
The redesign retained the athletic brand identity while expanding what the business could sell and manage online.
Original website-builder experience.
Custom WordPress and WooCommerce storefront.
We designed the TFIB shopping experience in Figma and developed a custom WordPress theme integrated with WooCommerce. Tailored product layouts include image galleries, selectable apparel sizes, quantity controls, expandable product information, and related merchandise recommendations. Elementor integration provides editing flexibility for supporting content.
The WooCommerce catalog uses both variable and standalone products to fit the client’s purchase-first inventory model. T-shirts and hoodies offer size options with stock tracked per variation. Distinct sock designs and merchandise drops are individually listed when that better suits merchandising and fulfillment.
Individual inventory quantities are managed for each available size.
Independent listings for distinct designs and releases.
TFIB also sells athletic training and coaching services. We developed a dedicated experience introducing founder Devante Chance, presenting coaching offerings, and connecting individual sessions and monthly memberships to WooCommerce product purchasing.
Custom WordPress development, commerce operations, and third-party services work together behind TFIB’s storefront.
Custom WordPress theme created from Figma designs.
Tailored WooCommerce PHP templates and front-end enhancements.
Responsive layouts and Elementor integration.
Simple and variable product structures.
Size-specific inventory tracking and standalone merchandise releases.
Custom PHP shipping-rate filtering and service-based purchases.
Stripe payment processing and express payment options.
ShipStation carrier-matching and multi-carrier integration work.
Mailchimp commerce-data synchronization and managed WordPress hosting.
TFIB now has a custom-designed WooCommerce storefront connecting merchandise sales, size-specific inventory management, individually merchandised releases, purchasable coaching services, and integrated payment, shipping, and marketing workflows. The project demonstrates how design and development can be tailored to both the customer experience and the client’s day-to-day operations.
Partner with us to bring your vision to life. Whether you need stunning designs,
a powerful online presence, or strategic marketing solutions, we’re here to help you stand out.
